Big idea
Description
The BIG IDEA consulting service is a methodology designed to support companies and startups in their innovation process, helping define data-based products and services using Big Data and Artificial Intelligence technologies.
Its goal is to assist in the definition of tools and products based on Big Data and AI that support business models and provide a competitive advantage.

Competitive Advantages
Companies will be able to undertake future developments involving Big Data and/or Artificial Intelligence technologies with a clear roadmap and a set of guidelines for implementation.
The process delivers concrete outcomes, enabling the company to immediately launch a Big Data project:
- Clearly defined functionalities (if not already in place)
- Key performance indicators
- Information sources
- Data processing flows, which help define a
Big Data architecture and the hardware/software infrastructure required to support it
Applications
This consulting service is applicable across all industries and sectors, as it helps launch, focus, or develop initiatives related to data exploitation through the use of AI and Big Data technologies.
The methodology has been successfully applied in both well-established companies and early-stage business ideas. Therefore, the potential users of this service include:
- Companies of any size and sector seeking to leverage data as a business asset
- Entrepreneurs and startups with business models based on data exploitation (or interested in developing them)
Classification
Technology Areas:
- Artificial Intelligence and cognitive systems
- Data mining, Big Data, database management
Categories:
- Concept validation and prototyping
- Market intelligence
Keywords
Big Data, Data Analysis, Artificial Intelligence