Brand Analysis and Social Media Monitoring
Description
The social media monitoring service is a customizable artificial intelligence solution tailored to each business. It allows companies to understand what is being said about their brand, analyze user sentiment, and track negative comments in order to better manage their image on social media.
Additionally, the tool provides insights into industry trends and enables competitive monitoring.
Competitive Advantages
The social media monitoring service helps companies manage their brand image and develop social media strategies by analyzing their impact in a global, intuitive, and versatile way.
The competitive advantages of this type of solution stem from the capabilities of the integrated modules, which allow businesses to:
- Analyze competitors
- Manage reputation crises by mitigating their effects
- Profile users, understand audiences, and monitor influencers
- Conduct market research and detect sector trends
- Customize reports
Applications
This type of solution is applicable across all industries and sectors, as it is designed to extract valuable information from social media interactions with potential audiences or customers.
The solution is fully operational and already in use across sectors including agri-food, tourism, and public administration.
Classification
Technology Areas:
- Artificial Intelligence and cognitive systems
- Data mining, Big Data, database management
Categories:
- Concept validation and prototyping
- Market intelligence
Keywords
Social media management, brand image, social media monitoring, Social Media Marketing (SMM), Twitter, Facebook, Instagram, news aggregators, user profiling, topic and trend analysis, categorization, impact analysis, opinion analysis, sentiment analysis, influencer detection, toxic user or troll identification, buzzword detection, sector trend tracking, reputation crisis management
Contact
Success Stories
Social Media Monitoring in the Tourism Sector
The Aragón Smart Tourism Observatory provides dynamic and up-to-date information using a platform that combines Big Data, AI, and data analytics. It organizes and extracts knowledge from social media regarding tourist products of interest, the opinions and sentiments of visitors, and performs user profiling, collecting additional data such as origin and destination.
All insights are displayed via intuitive dashboards with associated indicators, helping inform decision-making and supporting the creation and management of tourism policies in the region.
Social Media Monitoring in the Agri-Food Sector
The solution includes tools for capturing consumer feedback to directly determine their opinions on products (product analysis and consumption experience), trends, and various brands in the sector. It integrates different panels (trends, consumer profiling, brand reputation, etc.) to offer a comprehensive view of the agri-food industry, along with customized reports that provide an in-depth perspective.
